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Up to 30% off the Holy Grail Collection

Waterproof · Smudge-proof · 24-hour wear

The Holy Grail Collection

Makeup that stays as long as you do.

Aura Beauty Co. formulates luxury colour that survives tears, humidity, workouts and the long way home — without a single touch-up.

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Featured

Curated for the everyday icon

A tightly edited selection of the formulas our community reaches for first.

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Bundle & save

Take the whole collection home together

$232.79$290.99Save 30%Build your bundleFree samples included3 deluxe minis in every bundle

24-hour wear

Flex-hold pigments locked in a breathable film that moves with your skin from sunrise to afterparty.

Waterproof

Tears, rain, sweat and swims — tested at 98% humidity so colour never runs when you do.

Smudge-proof

Transfer-resistant finishes that stay on your face, not on your mask, mug or collar.

92,073Verified buyers
431,286+Units sold
5.0★Highest rated: Sassy 200D Lash Clusters — 12-20mm Cluster Eyelash Extensions, 224pcs
80%5-star reviews
0Verified video reviews
17Waterproof-tested formulas
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Verified

Gold Seller Status

Awarded for consistently high ratings and repeat love from verified purchasers.

92,073

Verified reviews

431,286+

Happy customers

4.7★

Average rating

5.0★

Top rated: Sassy 200D Lash Clusters — 12-20mm Cluster Eyelash Extensions, 224pcs

Overall rating

4.7

Based on 92,073 verified reviews

5 star80%
4 star9%
3 star4%
2 star2%
1 star4%

Best sellers

Loved on repeat

The formulas that sell out, restock, and sell out again.

The Holy Grail Collection

Best value

Every best seller is inside the bundle

$232.79$290.99Save 30%See what's includedFree samples included3 deluxe minis in every bundle

The Holy Grail Collection

Sis, 17 beauty essentials including the mini samples! Don't miss this bundle.

Every long-wear hero in one glass case — save when you take the full ritual home.

$232.79$290.99Save 30%Free samples included3 deluxe minis in every bundle
Explore the collection
The Holy Grail Collection mystery box — a pink and gold gift box of Aura Beauty Co. favourites

Reviews

Worn and adored

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FAQ

Everything you're wondering

Standard shipping is $6.95 and arrives in 3–5 business days. Express is $14.95 and arrives in 1–2 business days. Orders over $75 ship free.

Find your Aura ritual

Two minutes, six questions — a personalised long-wear routine built around your skin type, finish and lifestyle.

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